Logo Branding Really Works!

Logo Branding Really Works!

The Add Specialties Institute (ASI)  team interviewed 465 businesspeople in NY, Chicago, Los Angeles and Philadelphia on behalf of ASI regarding promotional products they had received.

The findings were Brand-tastic!

Instant Recall: 8 out of 10, that’s 84% of folks remembered the advertisers of  the promotional product they received!

It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving it.

Very Impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item.

Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 time per month.  Each bag averages 1038 impressions per month!

The bottom line: On average, promotional product end up only costing .004 cents per imprecation, as a result getting you more return on investment for your money that any other form of advertising (TV, Radio, Paper Print Adds).


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